Contact: Ariel Lev, CoLab: (703) 795-3235 / Ariel@CoLabRoanoke.com
Contact: Ian Fortier, Grandin Theatre Foundation
540-345-6377 / email@example.com
For immediate release: 2/11/16
6th Annual CityWorks (X)po Conference Announces Date, Location
CityWorks (X)po announces move to Roanoke’s Historic Grandin Village
Roanoke, VA -- In its sixth year and under new leadership, the CityWorks (X)po conference is expanding its mission and making some changes. The annual conference will still focus on “big ideas for better places” by bringing in a diverse group of speakers and attendees from across the nation, while also engaging the region’s local assets.
At (X)po 2015, founder Ed Walker announced that, in order to stay fresh and innovative, he was entrusting the future conferences to what he called the “next generation of leadership.” This leadership includes the management team at one of Walker’s other projects: a co-working space called the CoLab that was announced at (X)po 2013. Ariel Lev, CoLab’s director, will be taking the lead planning role in 2016.
This year, the conference is moving from its downtown location to the Grandin Village, co-hosted by the Grandin Theatre and the CoLab, which are both located in the heart of the historic community. Ian Fortier, the Executive Director of the Grandin Theatre Foundation, approached Lev with the idea right after (X)po 2015.
“The Grandin Village kept popping up all throughout the 2015 conference, and we thought it would be ideal to host a future (X)po in the historic Grandin Village. With the Co-Lab and the Grandin Theatre serving as the anchors, we just kept loving the idea of featuring the Grandin “campus” to 300+ change agents attending the conference. What a great way to showcase one of our region’s most socially conscious and mixed-usage communities. We are very excited.”
The move from downtown Roanoke to the Grandin Village does not come without its challenges, such as lodging for visiting attendees and speakers. Lev and Fortier are confident, however, in the city’s ability to accommodate those in town for the conference and are excited to mobilize the residents of Roanoke in this effort.
“We plan to involve the local (X)po community on a deeper level this year, which will hopefully have an impact on our bottom line, and therefore the price of the admission ticket,” says Lev. Many of the changes for 2016 will not be announced until later in the year, but talk of a lower ticket price and more options for attendance are on the docket.
Despite these operational changes, Lev is adamant that the mission of (X)po will be firmly upheld.
“The planning committee and I are excited to interact with the (X)po community through a year-long, dynamic online campaign, including a podcast and through social media. Come October, we will be welcoming a group of attendees who feel a deep sense of connection to the mission of improving places and spaces to better serve communities,” says Lev.
Find out more as CityWorks (X)po 2016 takes shape by following along on social media: Instagram & Twitter @CityWorksXpo. Lev is available at firstname.lastname@example.org and encourages the community to reach out with thoughts and feedback. And finally, save the date! Roanoke’s 6th annual CityWorks (X)po Conference will be held on October 6-8, 2016.